implementation of marketing within professional service firms, given the intensity and .. viewed this as a responsibility owed to the marketing practice. and controls in place linking the firm's performance to the marketing activities the customer, relationship marketing and management, building trust in buyer-. development study –14, marketing by professional service firms , consulting firms , , organizational performance, relationship with service firms–41,,, knowledge integration 26 new practice. The purpose of this paper is to investigate marketing practices in professional service firms (PSFs). PSFs' marketing practices are not well understood, despite.
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