# Relationship among profit margin asset turnover and return on assets

### Return on Assets (ROA) - Formula and Calculator

In other words, ROA measures a company's net earnings in relation to all of the Method 1: Net profit margin x Asset turnover = Return on assets; Method 2: Net. Return on assets (ROA) is a financial ratio that shows the percentage of profit a Similarly, the company's receivables are definitely an asset but are balanced by its If the ROA begins to grow in relation to the industry's as a whole, and. An overview of return on equity including coverage of ROE DuPont analysis. Return on equity (ROE) = Net profit margin × Asset turnover × Financial leverage.

Thus the ROA for a quarter should be based on net income for the quarter divided by average assets in that quarter.

ROA is a ratio but usually presented as a percentage.

DuPont analysis explained

ROA answers the question: But this measure is best applied in comparing companies with the same level of capitalization. The more capital-intensive a business is, the more difficult it will be to achieve a high ROA. A major equipment manufacturer, for instance, will require very substantial assets simply to do what it does; the same will be true for a power plant or a pipeline. A fashion designer, an ad agency, a software firm, or a publisher may require only minimal capital equipment and will thus produce a high ROA.

The industry average ROA for software companies in mid was The industry ROA for autos was 1.

## Profitability Ratios: Net Profit Margin, Return on Assets (ROA), Return on Equity (ROE)

The difference between a highly capitalized business and one running largely on intellectual property or creative assets is that, in the case of failure, the capital-intensive company will still have major assets that can be turned into real money whereas a concept-based enterprise will fail when its art is no longer favored; it will leave a few computers and furniture behind.

Therefore ROA is used by investors as one of several ways of measuring a company within an industry, comparing it with others playing by the same rules. Total assets are used rather than net assets. Thus, for instance, the cash holdings of a company have been borrowed and are thus balanced by a liability.

Similarly, the company's receivables are definitely an asset but are balanced by its payables, a liability. For this reason, ROA is usually of less interest to shareholders than some other financial ratios; stockholders are more interested in return on their input.

But the inclusion of all assets, whether derived from debt or equity, is of more interest to management which wants to assess the use of all money put to work. ROA is used internally by companies to track asset-use over time, to monitor the company's performance in light of industry performance, and to look at different operations or divisions by comparing them one to the other.

For this to be accomplished effectively, however, accounting systems must be in place to allocate assets accurately to different operations. ROA can signal both effective use of assets as well as under-capitalization. If the ROA begins to grow in relation to the industry's as a whole, and management cannot pinpoint the unique efficiencies that produce the profitability, the favorable signal may be negative: Companies that sell commodities have the lowest profit margins, because customers look to pricing over other factors.

For example, consumers might travel a few extra miles to fill up at a gas station that charges a couple of cents less per gallon. Mass-market retailers also rely on low prices but might also offer other features such as convenience or loyalty programs to boost sales.

The efficient use of assets helps control costs and enables a low-margin strategy.

## Companies With High Asset Turnover & Low Profit Margin

This number tells you how much your company can earn from the assets under its control. The challenge for a high-turnover, low-profit margin company is to achieve a good ROA, because the low profit margin leads to a low ROA, unless the company is efficient. Companies with the highest ROAs might look to acquire low-ROA competitors, because they believe they can extract additional value from these companies. Target Wal-Mart and Target are successful mass retailers that feature large stores and discount prices.

### Return on Assets Ratio - ROA | Analysis | Formula | Example

Wal-Mart depends on huge-scale operations to keep profit margins low. Its ROA of 8. Wal-Mart epitomizes the high-asset-turnover, low-profit-margin strategy by leveraging its superior size to achieve economies of scale that allows it to maintain lower prices. One risk of a low-profit margin strategy is that a company might start to cut corners to maintain its low prices.